Master Implementers training

DM Scripts for Organic Lead Magnets

Turn free guide downloads into booked 1:1 calls, without rewriting every message from scratch.

1

A 5-stage DM flow from download to booked call.

2

Scripts where you change only the name plus one real sentence.

3

One clear action you can send tomorrow morning.

What you will walk out with

Three things you will hold by the end.

01 / Setup

Outcome one A 5-stage DM flow you can see on one page.

From first touch after the download, to the segmentation question, to the response pitch, to the booking confirm, to the day-before reminder.

Outcome two Scripts where only the name and one real sentence change.

Real personalisation is one true thing you noticed, not a rewritten paragraph. Everything else stays the same.

Outcome three: one specific message you can send in the next 24 hours to a real person who just downloaded your guide.

The whole flow on one page

The 5 stages, in order.

01 / Setup

1

First touch

Right after they download the guide. Confirm it arrived.

2

A/B/C question

After they reply yes. Ask where they are in their business.

3

Response pitch

Match your reply to their A, B, C, or open-ended answer.

4

Booking confirm

Once they book. Set the three prep asks for the call.

5

24-hour reminder

Day before the call. Reduce no-shows and prime the honest version.

This is the map. Every slide from here onwards zooms into one stage. Save this picture in your head first.

5 stages

Why most creators leak here

Two ways lead-magnet downloads go cold.

01 / Setup

Failure 1 Ghost the download completely.

They opt in, the guide gets sent, and nothing else happens. The lead cools inside 48 hours.

Cost: no calls, no clients, guide becomes a dead PDF.

Failure 2 Rewrite every DM from scratch.

Every message becomes a small essay. You hate the inbox. You send fewer, then stop.

Cost: inconsistent volume, hated work, still no calls.

Both failures come from the same missing piece: no repeatable flow. The 5 stages fix it.

The one belief to kill first

Personalisation is not rewriting the paragraph.

01 / Setup

The belief that stops you

"If I don't personalise every message, it will sound fake."

The real definition Personalisation is one real thing you noticed, once.

The name, plus one sentence about something they actually said or did. That is enough. Everything else can stay identical from person to person, and it will still read as human.

Kill this belief and the whole flow becomes possible. Keep it, and every DM stays a 20-minute writing task.

Stage 1a

First touch: the auto WhatsApp version.

02 / Stage 1

Stage 1a Fires the moment they opt in.

Goal: confirm the guide arrived and open the conversation. This is an autoresponder, so it goes out instantly.

Timing: instant. Channel: WhatsApp.

M

Marc (Master Implementers)

Now

Hey [NAME]!

Marc here from Master Implementers - this is an autoresponder, but I personally read every reply after this one.

Quick check: did the 6P Guide land in your inbox?

Reply "yes" if you got it - if not, I'll send it over directly.

Stage 1b

First touch: the manual Facebook version.

02 / Stage 1

Stage 1b Same job, but sent by you.

When to use: 12 to 24 hours after they opt in, from your personal Facebook. Shorter than the auto version, because it is clearly from a human.

Timing: 12 to 24 hours. Channel: Facebook.

M

Marc Teo

2:14 pm

Hey [NAME]! Marc here.

Just making sure the 6P Guide reached you okay?

Reply "yes" if you got it - if not, I'll drop it in directly.

Stage 2

The A/B/C question: the highest-leverage message.

03 / Stage 2

A

Some money, inconsistent

Making $3-10K a month, but it is scattered. Want clarity on what to focus on.

B

Doing okay, stuck

Know there is another level, but can't see what is blocking it.

C

Still early, exploring

Just figuring things out for now. Not looking to buy anything yet.

Fourth option baked in: "or share in your own words if none fit." That open door is where the highest-converting replies come from.

Plus: open reply

Why A/B/C beats "the One Thing"

Concrete choices beat abstract questions on mobile.

03 / Stage 2

Old version "What is the One Thing that, if solved, would make everything easier?"

Beautiful question. Terrible on a phone. Needs reflection, a long reply, and time the reader does not have.

New version "A, B, or C. Which one is closest?"

Two seconds to reply. One tap. Segments the lead for you. Marc's real leak was fixed the moment he switched to this.

Every DM ask should be answerable in one tap. If it needs a paragraph back, it will not get one.

If they don't reply to Stage 2

Two follow-ups, spaced on purpose.

03 / Stage 2

Day 0

Stage 2 sent

The A/B/C question goes out. Now you wait 24 hours before nudging.

Day 1

Nudge follow-up

"Bumping this up in case you missed it. A, B, or C? Takes 2 seconds and helps me point you to the right resource."

Day 3 to 4

Graceful close

"Even if you're just observing for now, I'd love to know where you're at. If now's not the right time, totally fine, just let me know and I'll close this off on my end."

Never chase past the graceful close. The permission to say no is what keeps this feeling human on both sides.

Stage 3A

If they pick A: lead with diagnosis, not strategy.

04 / Stage 3

Reply A "I was in this exact spot. What fixed it was diagnosis."

Start with the shared story, then reframe the problem: most people at $3-10K a month are solving the wrong problem entirely.

Marc's real clients: J went from a scattered practice to $950K in year one. G, a piano teacher, hit $15K a month recurring in under 6 months.

1

Diagnose the actual block

Not another tactic. Find what is really broken in the business model.

2

Map 1-2 highest-leverage moves

For the next 30 to 60 days. Not 20 things. Just the ones that matter.

3

Walk away with real clarity

Whether you end up working together or not. Then: "Want to grab a slot?"

Stage 3B

If they pick B: it is a diagnosis problem, not a strategy problem.

04 / Stage 3

Reply B "Nine times out of ten, you don't need more tactics. You need someone to reflect back what you can't see."

This is the most common reply. Name it as common. Then reframe: stuck is a mirror problem, not a tactics problem.

Marc's real clients: V hit $120K from a single weekend after this kind of clarity work. YW went from $300/month clients to $3,000/month pricing.

1

Cut through the noise

Find the actual bottleneck right now. Not the ten you think you have.

2

Map the 1-2 priorities

The ones that actually change your month. Instead of the 20 you are juggling.

3

Clarity you can act on

Immediately. No pitch required on the call itself. Then: "Grab a slot here."

Stage 3C

If they pick C: leave the door open, no pressure.

04 / Stage 3

Reply C "All good. Most people start here."

Do not force this one. They said they are exploring. Honour that. The guide alone will give them plenty for now.

1

Validate where they are

"Most people start here." Take the pressure off completely.

2

Mention the call once, softly

"If you want to go deeper at some point, I also run a free 1:1 Clarity Consult. No pitch, no pressure."

3

Close warm

"Totally optional, but the offer stands whenever you want it. Either way, enjoy the guide."

Stage 3D

If they share in their own words: highest converting scenario.

04 / Stage 3

The rule

"Match their energy. Reference the specific thing they shared."

Why it converts They opened up first. That is a gift.

Thank them by name. Reference the exact thing they mentioned, not a summary. Then offer the call as a direct response to what they described, not a generic invitation.

This is the ONE place personalisation actually earns its cost. Write one honest sentence about what they said. The rest of the pitch stays the same.

Stage 4

Once they book: three prep asks, sent right away.

05 / Stage 4

1

Show up on time

The schedule gets messy otherwise. One sentence, said clearly.

2

Be in a quiet, focused space

Not driving. Not in a cafe. This call needs their full attention.

3

Watch the 5-minute prep video

Saves about 15 minutes of background on the call, so you jump straight into their situation.

Send this the moment they confirm they booked. The prep video is what protects the quality of the call itself.

Stage 5

24 hours before the call: prime the honest version.

06 / Stage 5

1

Block 60 minutes

In a quiet space. Nothing else on. Full attention on the call.

2

Watch the prep video if not yet

Saves 15 minutes of background on the call. Same link as before.

3

Come with the honest version

Not the "looking good" version. That is when the call actually helps you.

This one message is what turns bookings into shows, and shows into real conversations. Never skip it.

The one rule that keeps this simple

Change only the name.

07 / Rule

The whole flow, in one line

Change only the name. Add one personal sentence only when there is something real to acknowledge.

Everything else stays identical from person to person. This is what makes the whole flow send-able tomorrow instead of "someday when I have time." The 5 stages are the machine. This rule is the fuel that keeps it running.

Do this now

One action, in the next 24 hours.

08 / Now

Your one action Pick one real person who just downloaded your guide.

Adapt the Stage 1 first-touch message. Change only their name. Send it before you close your laptop today.

The trigger and the check

Trigger: the next 24 hours, one real person who opted in this week.
Adapt: paste Stage 1a or 1b, change only [NAME].
Send: hit send before you close your laptop today.
When they reply "yes", go straight to Stage 2.

The full playbook

Get the full playbook plus the AI Implementation Toolkit.

Every script, every stage, every follow-up, in one place you can copy from.

dmscripts.marcteo.com