Each stage below carries the goal, the timing, the exact script Marc uses, and the rules that keep it in his voice. Copy them as-is, or use them as the shape and swap in your own lead magnet, call name and booking link.
01
Stage 1: The first touch after the download
Goal: Confirm they got the guide and open the conversation.
Timing: The auto WhatsApp fires the moment they opt in. The manual Facebook DM goes out 12 to 24 hours after signup.
Version A: Automated WhatsApp responder
Hey [NAME]!
Marc here from Master Implementers - this is an autoresponder, but I personally read every reply after this one.
Quick check: did the 6P Guide land in your inbox?
Reply "yes" if you got it - if not, I'll send it over directly.
Version B: Manual Facebook DM
Hey [NAME]! Marc here.
Just making sure the 6P Guide reached you okay?
Reply "yes" if you got it - if not, I'll drop it in directly.
Rule 1: Keep it under 4 short lines. Anything longer reads as a pitch, and the ask gets buried.
Rule 2: Ask for one small yes ("did it land?"). Do not attach a question about their business yet. That comes in Stage 2.
Rule 3: Only personalise the name and the guide title. Nothing else. This message is a script, on purpose.
02
Stage 2: The A/B/C question
Goal: Warm intro, then sort them into one of three spots with a concrete A/B/C question. This is the highest-leverage message in the flow.
Timing: The moment they reply "yes" to Stage 1.
Hey [NAME]! Marc here.
Glad the 6P Guide reached you. Spent years pulling that together from coaching 150+ private clients over the past decade - covers both the internal and external stuff, because most people need both.
Quick question so I can point you to the right next step:
Where are you at in your business right now?
Most people I chat with tend to be in one of these spots:
A) Making some money ($3-10K/month) but it's inconsistent or scattered. Want clarity on what to focus on.
B) Doing okay but feel stuck. Know there's another level but can't see what's blocking it.
C) Still early / figuring things out. Exploring for now.
Which one's closest?
Just reply A, B, or C - or share in your own words if none fit.
Rule 1: Give three concrete options, not an abstract "what is your biggest challenge?" question. On a phone, A/B/C is easy to reply to. An open question is not.
Rule 2: Leave the door open at the end ("or share in your own words if none fit"). Open-ended replies are the highest-converting scenario. See Stage 3D.
Rule 3: One credential line, one time. "150+ private clients over the past decade" earns the ask. A full resume kills it.
If no reply, send these two follow-ups
The A/B/C question is where most people leak. These two nudges recover a real chunk of that.
Follow-up 1: 24 hours after Stage 2
Hey [NAME] - bumping this up in case you missed it.
A, B, or C?
(Takes 2 seconds and helps me point you to the right next resource.)
Follow-up 2: 48 to 72 hours after Follow-up 1
Hey [NAME] - last check-in on this one.
Even if you're just observing for now, I'd love to know where you're at. Honestly, the answer to that one question has helped a lot of my clients get clarity just by sitting with it.
If now's not the right time, totally fine - just let me know and I'll close this off on my end.
03
Stage 3: The response that matches their reply
Goal: Meet them where they are with the right pitch. There are four scenarios. Pick the one that fits and send it.
Timing: The moment they reply with A, B, C, or their own words.
3A · If they reply "A"
High urgency: inconsistent $3-10K per month
Got it - thanks for sharing.
Honestly, this is the exact spot I was in a few years back. Making money, but the inconsistency was quietly killing me.
And so what fixed it wasn't another strategy. It was diagnosing what was actually broken in my business model - most people are solving the wrong problem entirely.
Here's what I want to do for you:
I run a free 1-1 Private Business Clarity Consult - 45-60 mins where I personally help you:
- Diagnose what's ACTUALLY blocking consistent $10-30K months (rarely what people think)
- Map your 1-2 highest-leverage moves for the next 30-60 days
- Walk away with real clarity - whether we end up working together or not
My client J went from a scattered coaching practice to $950K in her first year after we cleaned this up. G, a piano teacher, built $15K/month recurring in under 6 months.
Over 2,200+ of these calls across 30+ industries - pretty confident I can help you see what you can't see right now.
Want to grab a slot?
-> https://marcteo.com/work-with-us
Let me know once you've booked so I can confirm on my end.
3B · If they reply "B"
Medium urgency: stuck, cannot see the block
Got it - this is SUPER common. You're not alone.
Listen, when people tell me they feel stuck and can't see what's blocking them... 9 times out of 10, the real issue is a diagnosis problem, not a strategy problem.
You don't need more tactics. You need someone to reflect back what you can't see in yourself - because that's almost impossible to do alone.
And so here's what I want to do:
Let's hop on a free 1-1 Private Business Clarity Consult. 45-60 mins, just you and me, where we:
- Cut through the noise and find your ACTUAL bottleneck right now
- Map the 1-2 priorities that'll move the needle (instead of the 20 you're juggling)
- Give you clarity you can act on immediately - no pitch required
My client V hit $120K from a single weekend after this kind of clarity work. YW went from $300/month clients to $3,000/month pricing.
Grab a slot here:
-> https://marcteo.com/work-with-us
Let me know once you've picked a time - I'll confirm on my side.
3C · If they reply "C"
Low urgency: still exploring
All good - most people start here.
And honestly, the 6P Guide alone will give you plenty to work with for now.
If you want to go deeper at some point, I also run a free 1-1 Private Business Clarity Consult - no pitch, no pressure. 45-60 mins where I personally help you map your situation and see what's actually possible.
Even if you're not ready to act on anything yet, most people walk away with a clearer picture of where they are and what's next.
Totally optional - but the offer stands whenever you want it:
-> https://marcteo.com/work-with-us
Either way, enjoy the guide.
3D · The highest-converting scenario
If they share in their own words
When someone skips A/B/C and opens up about their real situation, they are telling you they trust you. Match their energy. Reference the specific thing they said, not a generic one-liner.
Thanks for sharing that, [NAME] - really appreciate the honesty.
Listen, what you described around [REFERENCE SPECIFIC THING THEY SAID] is something I've worked through personally, and with a ton of my clients.
And so here's what I want to do:
Let's hop on a free 1-1 Private Business Clarity Consult - 45-60 mins where I personally diagnose your exact situation and show you how I'd approach it if I were in your shoes.
You'll walk away with clarity on:
- What's ACTUALLY blocking you (usually not what you think)
- Your 1-2 highest-leverage moves for the next 30-60 days
- A clear path forward - whether we work together or not
Grab a slot here:
-> https://marcteo.com/work-with-us
Let me know once booked and I'll confirm on my end.
Rule 1: Match, do not sell. If they said "A", answer as someone who has been there. If they said "C", back off and offer without pressure.
Rule 2: Reference the specific thing they said in 3D. If you skip it and go generic, the trust closes.
Rule 3: Never write "this is not a sales pitch". The defensive line signals the opposite. Use "whether we work together or not" instead.
04
Stage 4: Booking confirmation and prep
Goal: Confirm the call, protect the calendar, and prime them to show up prepared.
Timing: The moment they tell you they have booked.
Booked - talk soon.
Can't do anything earlier this week, fully slammed on my end.
Few things to make the call 10x more useful for you:
- Show up on time (schedule gets messy otherwise)
- Be in a quiet, focused space - not driving or in a cafe
- Watch this 5-min video before we hop on: https://masterimplementers.com/ty-personalcall
The video saves us about 15 mins of background so we can jump straight into YOUR situation on the call.
See you soon.
Rule 1: Set the frame that your time is full. "Fully slammed on my end" is honest and lifts the value of the call.
Rule 2: Give three concrete prep instructions. Vague prep does not get read.
Rule 3: Point them to a pre-call video if you have one. It saves 15 minutes on the call and makes the whole thing feel intentional.
05
Stage 5: The 24-hour reminder
Goal: Cut no-shows and prime them to show up ready to be honest.
Timing: The day before their scheduled call.
Hey [NAME]! Excited for our call tomorrow at [TIME].
Quick reminders:
- Block 60 mins in a quiet space
- If you haven't yet, watch this before we hop on: https://masterimplementers.com/ty-personalcall (saves us 15 mins of background)
- Come ready to share what's really going on in your business - the honest version, not the "looking good" version. That's when these calls actually move the needle.
Rule 1: Send it 24 hours out, not the morning of. The morning-of reminder feels transactional.
Rule 2: Name the honest version. "Not the looking-good version" is what earns you a real conversation.
Rule 3: Do not add anything else. This message has one job. Keep it clean.
Bonus: Marc's simple follow-up library
If a conversation goes quiet anywhere in the flow, these are the four lines Marc reaches for. Short, low-friction, no essay.
Simple
Hey XXX! Just checking if you received my previous message? :)
Value-based resource
Hey xxx, hope all's been well! Btw, not sure if you're interested, but XXXXXX. Let me know if you'll like it!
Direct invite
Hey xxx, hope all's been well! Btw, not sure if you're interested, but X